Animations with CAD Drawings: Best Practices

Your engineers build in CAD. We build the ‘why it matters.’

For most science and tech companies, the starting point for marketing materials isn’t a photoshoot , it’s a CAD file.

But CAD alone doesn’t sell. Buyers don’t respond to raw specs or exploded views, they respond to clarity, context, and a compelling story.

At Satellite Film and Video, we take your real CAD models and transform them into cinematic, scientifically accurate animations that communicate:

Function: Show exactly how your product works in the real world.

Benefit: Make the advantages visible and undeniable.

Business value: Connect the technology to what it delivers for your customer.

 

Best Practices for CAD-to-Animation Success:

Start with the cleanest CAD model possible: Reduce unnecessary geometry for smoother animation and faster render times.

Use real-world materials and lighting: Metallics, glass, plastics, and other finishes should look as they would in production.

Show scale and context: Place the product in its intended environment so buyers can see where it belongs.

Highlight key functions with motion: Exploded views, cross-sections, or flow animations reveal what static diagrams can’t.

Keep it customer-focused: Translate technical features into benefits your audience values most.

 

That’s what we did for Perten Instruments's DA 7350 and DA 7440 NIR products. Your engineers already built the innovation, let’s make sure the world understands why it matters.

Posted: 08/22/2025