How do you give a lab tour without making it feel like... a lab tour?

For our latest project, we're ditching the standard facility walkthrough and flying straight through, literally.

We're using an FPV (First Person View) drone to capture a dynamic tour of a biotech lab facility. It’s a high-energy, immersive approach that lets viewers feel like they're inside the space, navigating hallways, peeking into labs, soaring through cleanrooms.

Why does this matter for science marketers?

Because attention spans are short, and facility tours can feel flat. But with FPV, you’re not just showing off square footage. You're telling a story about scale, innovation, and capability, all in one continuous shot.

Whether you're engaging customers, recruiting talent, or impressing stakeholders, this style of video delivers an instant sense of place, and makes your science feel cinematic.

Here’s a peek behind the scenes from our recent location scout. More to come soon.

Posted: 06/27/2025